About Course
The Mini MBA Program 2023 is a comprehensive and practical 6-week virtual business training aimed at arming women entrepreneurs with the knowledge and skills required for sustainable business growth. It covers essential areas such as business planning, marketing, sales, value creation, financial management, technology, human resources, and customer acquisition. The program will also delve into strategic innovation, the application of military principles to business, and the importance of delivering exceptional value to customers. Participants will learn to create and implement effective strategies to take their businesses to the next level.
Who Is This Course For?
Course Modules
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Module 1-2: The Winning Entrepreneurial Mindset
1.0 Introduction to Entrepreneurial Mindset 1.1 Understanding the Entrepreneurial Mindset 1.2 The Importance of Mindset in Business 1.3 Recognizing Common Entrepreneurial Myths 1.4 Shifting from a Fixed to a Growth Mindset 2.0 Cultivating a Growth Mindset 2.1 Embracing Challenges and Failures 2.2 Developing Resilience and Adaptability 2.3 Strategies for Continuous Learning 2.4 Building Confidence and Self-Efficacy -
Module 3-4: Business Plan Creation
3.1 The Importance of a Business Plan 3.2 Understanding the Role of a Business Plan 3.3 Setting Clear Objectives and Goals 3.4 Benefits of Strategic Planning 4.0 Components of a Comprehensive Business Plan 4.1 Vision and Mission Statement 4.2 Market Analysis and Industry Trends 4.3 Defining Your Target Audience 4.4 Financial Projections and Budgeting -
Module 5: Business is Value Creation
5.1 Understanding the Concept of Value 5.2 The 12 Standard Forms of Value 5.3 Crafting a Unique Value Proposition 5.4 Value-Centric Business Models 5.5 Examples of Value-Driven Businesses -
Module 6: Value Delivery
6.1 Ensuring Consistent Value Delivery 6.2 Exceeding Customer Expectations 6.3 Quality Assurance and Continuous Improvement 6.4 Gathering and Utilizing Customer Feedback 6.5 Case Studies of Exceptional Value Delivery -
Module 7: Sales Excellence
7.1 Effective Sales Techniques and Strategies 7.2 Building Strong Customer Relationships 7.3 Managing the Sales Funnel 7.4 Overcoming Objections and Closing Deals 7.5 Measuring Sales Performance and Success -
Module 8: Marketing Strategies
8.1 Identifying and Profiling Your Target Market 8.2 Creating Customer Avatars 8.3 Analyzing Customer Needs and Pain Points 8.4 Market Research and Trend Analysis 8.5 Building a Comprehensive Marketing Plan -
Module 9: Business Strategy
9.1 Strategic Planning and Implementation 9.2 Adapting to Economic Downtimes 9.4 Competitive Analysis and Innovation 9.5 Applying Military Principles to Business Success -
Module 10: Financial Management
10.1 Understanding Financial Statements 10.2 Budgeting and Forecasting 10.3 Financial Decision-Making 10.4 Funding Options and Investment Strategies 10.5 Risk Management and Financial Stability -
Module 11: Technology and Digital Presence
11.1 Leveraging Technology for Business Growth 11.2 Building a Strong Digital Presence 11.3 E-commerce and Online Sales 11.4 Digital Marketing and Social Media Strategies 11.5 Cybersecurity and Data Protection -
Module 12: Human Resources, Customer Acquisition, and Retention
12.1 Human Resource Management Best Practices 12.2 Hiring the Right Talent 12.3 Building a Strong Organizational Culture 12.4 Creative Customer Acquisition Strategies 12.5 Implementing Customer Retention and Loyalty Programs 12.6 Measuring Customer Satisfaction and Gathering Feedback -
Bonus Classes
SWOT Analysis and Strategic Positioning, Scaling and Growth Strategies: Developing plans for business growth, including expansion, diversification, and franchising
